Some really cheap ways to extensively promote your brand

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Corporates assume that promoting their brand requires a lot of money. It might be true if they are considering the traditional means of promotion such as TV commercials and print ads in newspapers. However, by use of ambient advertising tools, they stand a betterchance to attract people. Ambient advertising refers to placing ads at places and on things which people normally don’t expect. Places like these include inside buses on the bus handles, in the middle of the road, on the outer walls of the building etc. Advertising on unusual things and in unusual places can grab much more attention, at the same time costing you less.

If you wish to promote your brand, it’s advisable you try out something new and unique. Here are some unique, creative and cheap ways to promote your brand:

·        Advertise on Luggage Straps: You could easily get your logo, brand name and a witty quote to go along with on luggage tags. Since your luggage is usually used when you’re traveling, it has a chance of being exposed to a lot of people on bus stops, train stations and airports. Fellow passengers are likely to notice the logo and name of the company on their co-passengers’ luggage. The more your brand is exposed to people, the better for you!

·        Custom wristbands: Wristbands are a rage among people today. Youngsters in particular want to flaunt it in front of their peers to demonstrate their affinity towards a certain club, cause or state of mind. You can effectively capitalize on the same and depending upon your target audience, come up with unique wristbands that can become viral among your target audience. Tyvek wristbands are a good option to go ahead with since they are tear resistant highly stable and are light weight.

·        Keyrings: Have you ever noticed the charming prints inside a keyring? Key rings can be customized according to your brand. The only limitation might be the colours since it’s difficult to achieve all of them on metal. However, there are selected colours that look well when contrasted together such as golden and silver, or copper and silver. Your brand logo can be imprinted with perfection, making the keyrings a good corporate gift. Your customers will cherish their association with your brand name by using those key rings for personal use.

Promoting your brand uniquely has its benefits. It grabs attention in an instant since people are taken by surprise when a brand is strategized in such a way. People usually expect advertisements inside a newspaper or on a television so you can go a step ahead and place your ads where they least expect it. Wristbands, key rings, luggage tags etc.! It’s all about thinking out of the box.