Wednesday, November 7, 2012

Advantages of using Lanyard or luggage tags for promotion

The type of promotional method used by different businesses is going to depend on the type of the business and the products that it sells. Customized Lanyard have come to become an effective method of promoting most types of business. Lanyards are used for security purposes, such as carrying ID cards used for identifying a employee. They can also be used for promotional purposes such as for carrying keyrings, bottle openers, mobile phones or other items of daily use.
Typically, you would find most of the individuals carrying their phone covers attached to a Lanyard in order to protect their mobile phones. Colorful lanyards can be customized with company logo and used during special events. Placards can be hung using the lanyards in order to identify the different participations during such occasions.
Another promotional item that can be used for promoting your business is in the form of customized keyrings. These items are available in a wide range of materials, and you can choose the one that suits best to your requirements and budget. Steel and plastic are the main material options available, and they can be given away as gifts to your customers, existing clients or new prospects.
Typically, keyrings can be customized with your company logo and color can be chosen according to your brand colors. Since, these items are always carried around by the user, your brand would be able to get maximum exposure and a long shelf life.
Personalized dog tags are used extensively as pet accessories and they are also known as bling. Pets have a special place in the life of their owner, and this clearly means that customized dogtags can have a profound influence on the owner. In addition, when the owner takes his pet outside, it is your brand that is going to get maximum exposure. You can give away dog tags customized with your company logo and brand colors, or choose to offer these tags as free gifts along with every purchase.
Travelers are always in need of luggage tags in order to ensure the safety of their items. The last thing they want is to lose their luggage, but these crucial accessories help them in providing a safety catch as there is a good chance that the luggage would eventually reach them. As, these essential items receive lots of exposure when traveling, they prove to be a great branding medium. You can product customized tags in bulk at extremely cost-effective prices and give them away as freebies to your customers, clients and even to prospects.
So, you have a wide range of branding options available in the form of dog tags, key rings and other accessories that can be used for promoting your brand at extremely low prices. Make sure that you make the most out of these low-cost advertising media, as traditional ways of promotion are always going to cost you more but provide lower ROI. And, you can use many different innovative ideas with these promotional items to ensure maximum market penetration.  

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