Creative ideas for promoting your brand

General audience has seen enough re-runs of similar television commercials and the clutter of print ads inside newspapers. It doesn’t make a significant impact to promote your brand name using these medium now-a-days. The need of the hour is promoting your brand creatively by the use of items people haven’t seen before. Creative gurus insist on getting customized merchandizing since people carry it with them and wherever they go your brand gains more visibility. Items such as caps, t-shirts etc. have been used as promotional materials since quite some years. Now, it’s time for using items such as sweatbands, pin badges, wristbands which are still in its infancy as far as promotional merchandizing is concerned.

Pin badges can make your brand highly popular. By using vibrant colours, a witty quote and your brand logo, you can promote your brand effectively. Always keep your target audience in mind while making the quote because if it instantly appeals to them, they’ll definitely pin the badges to their school or work bag and carry it with them. For them, it will be like making a strong statement in front of their peers and for you, it will be (almost) free publicity! And it goes without saying that wherever they go, people are bound to notice it!

Similarly, effectively using sweatbands and promotional wristbands by promoting it to sportsmen can get you the much needed brand visibility. Imagine a famous player wearing your sweatband or a wristband during an international game being covered live by a leading TV channel! There’s no denying the fact that the moment people notice their favourite player sporting a particular brand, its sales increase tremendously. Same can be the case with you. All you need to do is create classy and suave bands so you could convince a quality sportsperson to wear it during a game.

There are many more items; it’s just up to you to bring out your creative side and see what all can be utilized as a part of your marketing mix. There are items galore that can be customized and distributed among your target audience. There are other utilities of such bands and badges too. In the field of medical sciences, people employ the use of medical lanyards, i.e. cord or rope worn around the neck. They are used to identify patients according to the type of ailments they have. Each type of patient is made to wear distinct lanyards. Most commonly, people use lanyards to identify patients suffering from diabetes, Alzheimer’s etc. Lanyard includes information such as the type of disease, name of the doctor and contact details. They can carry the name of the hospital as well, just to spread the name of the hospital among the masses.